BJREES
I help B2B companies know which marketing tactic to run, and when, as they scale past Series B.
The Marketing Pyramid
Most marketing strategy is a list: five channels, no order, spend evenly and hope. The Marketing Pyramid isn't a list, it's a ranking, six tactics ordered by cost, scalability, and where they sit against company size and buyer intent, so the next pound goes to the tactic that's actually right for where you are, not just the one that's available.
What people say
“I had the pleasure of working with Ben at Soldo for 15 months. He communicates clearly, brings clarity to ambiguity, and is highly customer-focused. His campaigns are simple, effective, and easy to understand, and he's great fun to work with. Ben would be an asset to any business looking for a senior marketing leader.”
Danny Hemming
Delivery Leader, Data & Digital Transformation
“Working with Ben has been a pleasure. He sets direction based on deep market insight and commercial analysis, builds trusting relationships across the business, and leads hands-on when needed. He's equally skilled in product leadership and marketing, with a rare ability to connect both worlds.”
Wibke Weilacher-Carstensen
Head of Leadership Communication, Maersk
“Ben's a fantastic manager with deep knowledge of building, marketing, and selling software. As my line manager, he gave direction when needed, supported during challenges, and used coaching to help solve problems. He fosters trust and autonomy, it was a great environment to grow.”
Chris Smith
VP Operations, Software Product Development
“I've known Ben since we worked together at Redgate, when we launched SQL Monitor. He combines curiosity, clarity, and a deep understanding of what makes products succeed. Moving from developer to product manager, GM, and later CMO, he bridges technical, human, and commercial thinking effortlessly.”
Gareth Marlow
CEO, EQ Systems
Recent writing
All posts →Running AI locally doesn't change what you know. It changes what you can keep private.
13 Aug 2026
AI / GEO / AEOMy AI visibility went from zero to 26% in six weeks. The one category still at zero is the one this post is about.
13 Aug 2026
AI / GEO / AEOSelf-Refine Without a Repetition Penalty
11 Aug 2026
AI / GEO / AEOI ran a local AI model through 179 rounds of self-refine. It collapsed. One sampler setting fixed it.
11 Aug 2026
Research
All research →The Eightfold Path of AI
An 8-step framework for understanding and applying AI in B2B marketing.
WhitepaperWhy GEO Matters More Than SEO
The case for shifting from search engine optimisation to generative engine optimisation.
FrameworksFrameworks and Models
The measurement frameworks, flywheels, and strategic models I use.
My journey through AI - since before it was called that
1993-97
Writing code, building systems - learning how computation works at the most fundamental level
1998-99
MSc in Information Processing and Neural Networks at King's College London - statistical learning before it was practical
2000s
Applying machine learning in industry - promising but constrained by data and compute
2014
Deep learning course at Cambridge Judge - watching the convergence of GPUs, data, and better architectures in real time
2016
Sentiment analysis on Twitter data - first serious work with transformer-era thinking
2023-24
Foundation models enter the workflow - shocked at what small models running locally could do
2024-25
RAG and agentic systems - AI stops being a tool and starts being a process; building pipelines that draft, review, retrieve
2026
Agentic AI at scale - the question is no longer capability, it is governance: when should systems be allowed to act?