Category: COVID-19
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Working from Home
Lots of people have written about the “New world of remote working” (so much so, that that phrase has become a cliche in the space of six months). But I think it’s still an interesting topic, because I have a hunch the changes we’ve seen in 2020 will become permanent, even as we start to…
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Join a Scaleup to Scale Your Career
It’s hard getting ahead in Marketing. It’s a discipline changing every year (certainly true of 2020), it covers an enormous breadth of disciplines which need a great variety of skills and it’s notoriously difficult to prove the impact of your work. So what can you do to give yourself the best chance of success? Of…
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External Marketing during COVID-19
Everyone’s got marketing advice about what to do in the current crisis, haven’t they? As though it’s easy and obvious what you should be doing in this “first-in-a-lifetime” situation we find ourselves in?! I don’t think it’s easy and obvious at all. But if you work in marketing, now is the time to earn your…