Category: Content
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Trying out ChatGPT
Of course, really, we all want to build Skynet. However, until Judgement Day comes, we’ll have to make do with ChatGPT. ChatGPT is obviously a Big Deal right now for marketers, so I wanted to find out for myself. Firstly, as a general point I do think it’s important to try technology out yourself before…
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Write Content That People Actually Want to Read
This feels like a pointless blog post – the think I’m going to say seems so obvious, I shouldn’t need to say it. Still, I see examples where this doesn’t happen, so perhaps it’s worth re-iterating the point. Here’s the incredible insight – if you want people to read content that you write, then it…
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Dissecting Thought-Leadership
To start, I don’t really like the term “Thought-Leadership”. Like many things in marketing, it’s a bit too “marketing-ey”. It also has echoes of NLP, something I’m not a big fan of, to say the very least. But, I guess it’s pretty descriptive for what it means – I’d define it as something along the…
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Is it the Content or the Author that Matters for a Blog?
If, like me, you subscribe to a lot of marketing RSS feeds, then you can’t have failed to notice the almost overwhelming proportion of posts about content marketing/SEO and how choosing appropriate and useful content for, say, your blog is a killer way of drawing in early stage leads. This SEOMoz post is a good…