B J REES

Category: Brand

  • Focus on Marketing Effectiveness to Scale Up

    Focus on Marketing Effectiveness to Scale Up

    Here’s a very non-theoretical problem – you’ve got two ways of spending some digital marketing budget, either a) LinkedIn advertising, or b) Facebook advertising. The former works pretty well, you manage to calculate a return of $1.50 for every dollar you spend. The Facebook adverts are more effective though – a return of $1.80 for…

  • Brand Amplifiers

    Brand Amplifiers

    I’m writing this on my way to the Sirius Decision Summit in Vegas (sitting in Terminal 3). I’m hoping to get a lot out of the conference (though I’m currently in option paralysis mode – too many sessions to choose from). But this post is about a very small part of that conference – though…