It’s easy to forget, amongst the talk of marketing automation, social media strategy, customer experience, lead nurturing and so on, that you still need well written, well targeted and well designed ads to reach new customers. I spotted a great example this week, and just wanted to run through what I thought was great about…

We’re on holiday at the moment, in the Netherlands, but just thought I’d write a short post about a great example of guerilla marketing we spotted today, for something we visited whilst in The Hague. There’s a great attraction in a small basement near the centre of The Hague, called Amaze Escape – http://www.amaze-escape.com. Essentially…