“Culture eats strategy for breakfast“

Such a well known quote, it barely needs a reference (but I will do anyway – it’s Peter Drucker).

One of my side projects is an attempt at taking all of my own knowledge from the last few years of marketing and putting them into an AI model. One of the issues with a platform like ChatGPT is that it will give you answers based on “What the world thinks”. For 95% of cases this is great of course – if you want to know the capital of France, you want the consensus, not an opinion. But these models don’t reflect the more difficult parts of marketing, the knowledge gained at the coalface of trying out real campaigns and seeing them fail or win – the things that make you stand out from your competitors.

As an example I have recorded short posted a short video below of what my own personal AI tells me about company culture. This is based on years of notes on marketing strategy and so genuinely reflects my view rather than perhaps a more generic outlook.

I also believe this is an important part of marketing. If you are saying the same as everybody else in your marketing then no one will read it. Why would they? You need to present an opinion.

I work at https://www.syskit.com/, and I have spent the last few weeks trying to figure out why things are going so well for performance of the company. You can look at charts, you can create models but somehow they don’t quite give you the answer. The one thing I keep coming back to is the culture. A culture of openness, mutual support, great people and, the secret sauce – far fewer meetings – has created a culture where great work can be done and enjoyed. I listened to a great program this week on workplace culture which I could more or less summarise as “Fewer meetings” 🙂