I’ve written a few times before about AI and it’s impact on marketing. I’ve written here about the impact on Google search, and here about openAI and ChatGPT.

Finally though Microsoft is making a bit more of a song and dance about their offering, Copilot. I was sceptical at first because a previous version I had tried wasn’t great. But now I am nothing but impressed. What I’ve been most impressed by is the option to make your own chat bots based on your own data using Microsoft Copilot Studio. So what I’ve done here is take all of my old blog posts about marketing from the last 10+ years and created a Copilot! A sort of “B2B marketing Copilot”.

Like all of these things it’s better to see for yourself. So here is my Copilot about B2B marketing. Enjoy!