- Hire a salesforce capable of the Committee or Consensus Sale
- Build your Ideal Customer Profiles
- Figure out why and how your offering is uniquely positioned to solve the problems of your ICP
- Figure out your target accounts
- Build an ABM capability
- Hire the BDRs and SDRs in sales to work in partnership with the field marketers
- Build the tech stack
- Pricing and Packaging
- Content, Case Studies and Thought Leadership
- PR, analysts, article placement
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