I recently spoke at the B2B Ignite conference in London on “Building a MarTech Stack at a Small Organisation: A Real World Example of What’s Worked and What Hasn’t”. Here are my slides from that talk.

Rules of Thumb

• Manual first, then automate
• You’re either growing revenue, or saving costs. Should be able to show this benefit on a piece of A5
• The business case has to be overwhelming
• However long/expensive you think it will be to implement – double it
• Step changes, not incremental improvements

It’s a lot of pictures, so might be hard to understand without the actual talk! Any questions, feel free to get in touch, always happy to help.