B2B Marketing Strategy in the Age of AI
I help B2B SaaS companies grow pipeline using clear positioning, structured go-to-market strategy, and practical, evidence-based adoption of AI.
Work With Me
If you need practical, senior-level support to sharpen your positioning, create a clear go-to-market strategy, or understand how AI can strengthen your marketing operations, I can help.
How I Can Help
- Positioning and messaging that helps your customers know how you can help them
- Go-to-market planning that aligns teams and drives pipeline that converts into sales
- Visibility in AI searches – Google AI mode, ChatGPT, Gemini, Perplexity
- Practical leadership support for founders and marketing teams
- Campaign performance management – how to know what works
Trusted By
Ben blends technical depth, user insight, and commercial focus in a way that’s incredibly rare. He thinks like an engineer, a customer, and a CEO all at once — and brings that pragmatic, grounded perspective to every project.
– Gareth Marlow
Ben sets clear direction using deep market and customer insight, and builds strong, trusting relationships across the business. He’s equally effective in product leadership and marketing, shaping strategy and then driving the execution to match.
– Wibke Weilacher-Carstensen
As my manager at Redgate, Ben gave clear direction, coached effectively, and created an environment of trust where the best ideas could surface. I always felt real ownership because he backed me to make decisions.
– Chris Smith
Ben brings clarity where there’s ambiguity, aligns teams around simple, customer-focused messages, and delivers campaigns that are easy to understand and execute. He’s a positive, effective senior marketing leader.
– Danny Hemming
