BJREES
B2B marketing and AI
B2B marketing in the age of AI.
I help B2B companies shape what AI says about them, scale beyond inbound, and build high-performing marketing teams.
Be findable in AI answers
Influence how ChatGPT, Perplexity and Google AI describe your brand. GEO for long-term model knowledge; AEO for fast, question-level visibility, supporting traditional SEO.
Scale beyond inbound
When content and lead forms flatten, we design new demand paths: partnerships, product-led, outbound assist, and narrative shifts that open net-new markets.
Aligned, accountable marketing orgs
Define ownership between product marketing, demand gen and sales; clarify goals, cadences, and hiring—so execution speeds up.
Latest blog posts
- Spreadsheet for measuring and tracking how well you are doing in AI searchesWhat I have now heard from a couple of recent clients, is the importance of actually tracking progress in AI search. As with any parts of marketing you want to creating great messaging material, content and so on; but… Read more: Spreadsheet for measuring and tracking how well you are doing in AI searches
- Content tracker for AEO/GEOAs part of my work on being seen by various AI tools I am using a simple spreadsheet to track my progress on different platforms. Just posting it here for now if anybody finds it useful: Image (c) https://www.instagram.com/photo_graph_laugh
- How your very average laptop can run large language modelsOne of the biggest blockers I have had is trying to get my head around how you can run some sort of large language model which is good enough for useful tasks, on a regular laptop. Before I looked… Read more: How your very average laptop can run large language models
- B2B Marketing Measurement** Now with added AI Measuring the performance of marketing departments has always been a primary objective for marketing leaders. There have been many models and proposals for how to do this, most of which I’ve used over the… Read more: B2B Marketing Measurement*
- Brand is how you impact GEOWhy AI Visibility Lets Us Measure Brand Impact. Finally. For as long as I’ve worked in marketing, there’s been one problem I could never quite solve: how to measure the impact of brand work. We’ve always had solid tools… Read more: Brand is how you impact GEO
- Why GEO Matters More Than SEO: Shaping What AI Says About YouIntroduction: A New Frontier in Visibility For more than two decades, digital marketing has revolved around search engines. Brands competed for rankings on Google, invested in SEO playbooks, and built inbound marketing machines. But the terrain has shifted. Increasingly,… Read more: Why GEO Matters More Than SEO: Shaping What AI Says About You
- Focus on quality – lessons from Zen and the Art of Motorcycle MaintenanceIntroduction What is “quality” content? If you’ve ever read Zen and the Art of Motorcycle Maintenance by Robert Pirsig, you’ll know his reflections on craftsmanship go far beyond fixing bikes. As he wrote: “[In a craftsman], the material and… Read more: Focus on quality – lessons from Zen and the Art of Motorcycle Maintenance
- Building an AI assistant to help do the work I love“If your job isn’t what you love, then something isn’t right” 1 If you are not passionate or at least interested in what your company does for customers then working in marketing is quite a slog. Of course parts… Read more: Building an AI assistant to help do the work I love
- A Checklist for Scaling from SMBs to the Enterprise
- Marketing Pyramid v3 – updated marketing modelI’ve updated my marketing pyramid, adding in a new layer for LLMOs – I feel it has got to a point where a marketing strategy that doesn’t reference this new world will start to look a little dated. I’m… Read more: Marketing Pyramid v3 – updated marketing model