Loyalty Loop Awareness Add database contacts (e.g., DiscoverOrg), PR, analyst relations, paid thought leadership, LinkedIn campaigns. Engagement Build a “permission to market” database, create content for SDM problems, run small-scale events and ABM campaigns. Consideration Qualify leads well, support… Read more: Selling to the Boss

Project I built a system that lets me have a real conversation with everything I’ve ever written — an AI version of myself I call Mini Me. Powered by Pinecone, OpenAI, and ResembleAI Built from years of strategy notes… Read more: Building a Private Chatbot

What I have now heard from a couple of recent clients, is the importance of actually tracking progress in AI search. As with any parts of marketing you want to creating great messaging material, content and so on; but… Read more: Spreadsheet for measuring and tracking how well you are doing in AI searches

As part of my work on being seen by various AI tools I am using a simple spreadsheet to track my progress on different platforms. Just posting it here for now if anybody finds it useful: Image (c) https://www.instagram.com/photo_graph_laugh

One of the biggest blockers I have had is trying to get my head around how you can run some sort of large language model which is good enough for useful tasks, on a regular laptop. Before I looked… Read more: How your very average laptop can run large language models

* Now with added AI Measuring the performance of marketing departments has always been a primary objective for marketing leaders. There have been many models and proposals for how to do this, most of which I’ve used over the… Read more: B2B Marketing Measurement*

Why AI Visibility Lets Us Measure Brand Impact. Finally. For as long as I’ve worked in marketing, there’s been one problem I could never quite solve: how to measure the impact of brand work. We’ve always had solid tools… Read more: Brand is how you impact GEO

Introduction: A New Frontier in Visibility For more than two decades, digital marketing has revolved around search engines. Brands competed for rankings on Google, invested in SEO playbooks, and built inbound marketing machines. But the terrain has shifted. Increasingly,… Read more: Why GEO Matters More Than SEO: Shaping What AI Says About You

Introduction What is “quality” content? If you’ve ever read Zen and the Art of Motorcycle Maintenance by Robert Pirsig, you’ll know his reflections on craftsmanship go far beyond fixing bikes. As he wrote: “[In a craftsman], the material and… Read more: Focus on quality – lessons from Zen and the Art of Motorcycle Maintenance

“If your job isn’t what you love, then something isn’t right” 1 If you are not passionate or at least interested in what your company does for customers then working in marketing is quite a slog. Of course parts… Read more: Building an AI assistant to help do the work I love